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Interview: How This "Mompreneur" Is Bringing Crocheting To Today's Modern Fashion

October 14th, 2016 11:36 AM
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INTERVIEW

with Jessica Carey
Founder of The Hook Nook

Jessica Carey

Image credit: thehooknooklife.com

"It's important to show people that they can MAKE their own clothing and continue to support that aspect of fashion. I want people to know that they can be proud of themselves by making anything from a beanie to a sweater. They CAN do it."

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When did you start crocheting? 

I began crocheting in the fall of 2011 after my daughter was born. I found that I needed to find a hobby to give myself "Jessica" time. Being a mom and wife is absolutely rewarding, but I still needed to find a way to be myself and do things that I truly enjoy. Crocheting is my way of showing my children to do what they love and to be proud of themselves.

 

Can you tell us a little about yourself?

I am a mother to two wonderful children and a wife to an amazing tattoo artist. I grew up in the Pacific Northwest of the USA and absolutely love it here. My husband and I have been together for over eight years and he continues to show me how to be a wonderful businesswoman.

 

What inspired you to start this project?

Finding ways to allow for "Jessica" time was so important to me, and still is! I found myself constantly being "Mom" and "Wife" and as much as I love those jobs, I needed an outlet for myself. I taught myself how to crochet via YouTube videos and a LOT of practice. When I started posting pieces that I made to Facebook, I started getting orders from friends and family which led to the release of my Etsy shop. It has been such a blessing to watch my business grow organically!

 

How are you reinventing the relationship people have with clothing/ fashion?

Clearly crochet is one of my favorite crafts. It has a pretty "grandma" reputation, and I am trying to reinvent that and show people that you don't only have to make granny squares and scarves. It's important to show people that they can MAKE their own clothing and continue to support that aspect of fashion. I want people to know that they can be proud of themselves by making anything from a beanie to a sweater. They CAN do it. Allowing people to feel proud of themselves is my number one goal for my business.

 

What is the biggest challenge you have faced so far?

It has been a challenge to balance being a mom and a business owner. I want to offer the best customer service but also need to offer my children the better part of my time. Sometimes that means not responding to messages or emails in a timely ideal fashion, but that sacrifice is more important that sacrificing my children having my attention. I always hope that people can recognize that and understand that I'm a one-woman show, but sometimes they don't and I just feel awful. This is something that I am still figuring out!

 

What are you most proud of?

I am absolutely proud of the fact that I have been able to teach many crochet classes and show people how to do what I do. How they can make things on their own and feel proud of themselves! That's the number one most amazing thing I've been able to do with my platform and it's incredible!

I'm also proud to hear from others on a regular basis that I inspire them. Being able to be in a position to encourage others to feel good about themselves and make things with their hands is incredible. Life is short. Do all you can to do what YOU want to do and be who YOU want to be. Don't allow others to dim your light or make you feel less than you are. Be proud of you and what you enjoy. Make this life worth living.

 

The Hook Nook

The Hook Nook is a collection of handmade crochet products made by Jessica Carey. specializing in womenswear (i.e. cowls, scarves, tops, sweaters, etc). The company mission consists of two things: To make crochet cool again and to allow other crocheters, knitters and everyone a chance to feel proud of themselves by creating.

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